Top 10 Automotive Industry CSOs in APAC - 2025

Minsang Yu is the Chief Strategy Officer at Autonomous A2Z’s Global Policy Office, where he leads global expansion, regulatory strategy and policy development for autonomous vehicles. With over a decade at Hyundai Motor Company and prior service as a CBR Strategy Officer (Captain) in the Korean Army, he brings a rare combination of technical expertise and public policy experience.

Jungyoon(JY) Jung is the Chief Strategy Officer at GM Korea, where he leverages his two decades of experience to shape and implement forward strategies that secure the company's long-term success. Throughout his career, he has focused on driving growth, fostering innovation and leading teams to achieve exceptional results.

Jim Aota is the Chief Strategy Officer at Yamaha Motor Co., Ltd., where he oversees corporate strategy, sustainability initiatives and digital strategy, focusing on driving digital transformation. He is also the chairman of Yamaha Motor Ventures, driving new business development and long-term growth across global markets.

William Chin is the Chief Strategy Officer at Minth Group Limited, who focuses on providing quality products and services for the next generation of automotive. With over two decades of leadership across various sectors, he brings deep expertise, multicultural insight and a consistent track record of transformative growth and strategic execution.

Liming TANG is the Chief Product Strategy Officer at Geely Holding Group. With experience at PSA Group, Ford, and Mercedes-Benz, he brings deep knowledge of powertrain, new energy vehicles and strategic planning across the automotive industry. He has also proven his expertise in product planning, program management and business development.

Brendan Kenny is an accomplished architect with 15 years of experience delivering award‑winning, 6‑Star Green‑Star rated projects, now applying his expertise in sustainable design and strategic thinking to advance Australia’s electric vehicle future.

Mark Ng is the Executive Director at NHF Group, bringing over 18 years of leadership experience across Asia Pacific. He has served on company boards and led regional sales and marketing for top multinationals. His work has consistently focused on driving growth, strategic transformation, and market leadership across diverse regions.

Sangwon Marc Choi serves as the Chief Product & Strategy Officer at Genesis. He is involved in Product planning, Strategy, Design, Vehicle programs, UXUI development, Feature and technology.

Juyu Jeon is a global automotive strategy leader, serving as the CSO at Mitsubishi Australia, and is the former CEO in Canada. He is renowned for driving growth, electrification, and new-business innovation.

Alex Kim is Chief Strategy Officer at VKTR since May 2023, with prior leadership roles at ARRIVAL, Hyundai, Morgan Stanley, Deutsche Bank, and J.P. Morgan, spanning corporate development, private equity, and investment banking since 2007.